In 2015, forbes.com reported that savvy retailers, focused on developing a fully integrated business model that allows for the greatest convenience to customers, were turning to omnichannel planning: implementing a point-of-sale-through-delivery seamless customer experience via bricks-and-mortar, mobile and online avenues.Today, this trend continues but not without challenges. A January 2017 article from the business intelligence firm l2inc states, “…research reveals that very few brands offer consumers…a shopping experience across all three channels:” the indicators of a truly omnichannel strategy citing mass market giant Target as a successful example.
Data reveals that younger generations – 67% of Millennials and 56% of Gen Xers – prefer to shop online rather than in store, leaving some companies stymied by the costs and complexities of the final mile: the key leg in the hub to last-mile delivery chain of events. Final-mile delivery is the most customer-facing component in this chain. It is also the most likely to adversely affect the consumer’s brand experience for reasons that can include displeasure with shipping costs, inflexible arrival times and no option for next-day delivery.
Routing Technology Options Available to Ease Burden
Route optimization software from TMW Systems helps companies refine the final mile process for more efficient use of time and resources. The route planning software helps companies build enduring customer relationships by developing routing solutions that lower shipping expenses for both sellers and consumers.
TMW’s proven route planning software enhances your ability to:
- Reduce the labor and costs needed to create the most efficient delivery schedules
- Provide a higher level of service by developing prime routing scenarios incorporating customer delivery preferences plus road and traffic conditions
- Save money while improving asset utilization and reducing wasted miles
- Advise your customers at the point of purchase of any increased fees should their delivery require special handling or timing
- Provide your customer with visibility to the status of their delivery
As you build your omnichannel experience, make sure TMW’s route planning tools are part of the strategy. Whether your focus is expansion, fuel conservation or optimizing deliveries to multiple stops, our software can accurately predict final-mile delivery schedules, letting you minimize the time and labor expenditures that manual route planning needs. Saving money is always a priority for fleet owners. TMW’s truck routing software has the technology to help you expand while still achieving your long-term, cost-reduction goals.
Read the Case Study on how Advance Packaging Corporation generated ROI within months of implementing our TMW route planning solution.